Campaign Toolkit

Campaign Coordinators are the heart and soul of Workplace Campaigns and we appreciate everything you do to create a successful and meaningful fundraising campaign in your place of work.

The tools on this page are intended to give Campaign Coordinators the resources you need to share United Way of Tampa Bay with your fellow employees.



2011 Campaign Materials
Below are copies of this year's "LIVE UNITED" campaign materials.

Campaign Brochure
Campaign Poster 1
Campaign Poster 2
Campaign Poster 3
Campaign Thank You Poster
Campaign Thermometer
Interactive Campaign Coordinator Training Guide
Book of Ideas


2011 Additional Tools
Below are new resources and messaging to help you run a successful Workplace Campaign

Letter From Campaign Chair
Corporate Scoreboard — Companies who donate more than $5,000
Partners — Impact areas and United Way partners
Opportunities & Resources — Partnership opportunities
Why United Way? — Why 900 local companies LIVE UNITED
The Results — Where your investments go
Pocket Guide


2010 Video
2010 United Way campaign video


2011 Video
2011 United Way campaign video


2011 Forms
The below forms will assist you in tracking your success, reporting your results and pledging for the Campaign.

Campaign Plan for Success
Campaign Pledge Form
Campaign Report Form



2011 Letters and Speeches
The documents below are sample letters and speeches for you to use in your campaign.

CEO Campaign Announcement Letter
CEO Kick-Off Letter
Email or Memo Sample
Labor/Union Letter
Retiree Endorsement Letter
CEO Thank You Letter
CEO Speech
Donation Request Letter


2010/2011 Your Investment in Action
United Way is pleased to share a few examples of how the contributions made by donors like you impact the lives of individuals and families in Tampa Bay.

Children and Youth
Financial Stability
Safety Net